Integration

As agentic AI reshapes the consumer shopping experience, it’s important that consumer goods and retail companies consider data-driven strategies that will not only help deliver a seamless experience, but also a personalized one that consumers can trust.

Several CG leaders from companies such as E.l.f. Beauty, SharkNinja, Steve Madden and Newell Brands, along with tech experts in the field, recently shared their take on AI at the recent Shoptalk event held in Las Vegas.