CPG/FMCG Brands Climb New Mountains as They Grow — Why the Right 'Gear' Helps Reach the SummitDifferent stages, different goals, different challenges. Why tools are adopted and how they deliver value. Sponsored Connecting Category Management To Shopper ExperienceShifting consumer behaviors, emerging product categories and an unstable economy are creating a host of new challenges for retailers and CPGs trying to answer the age-old question of how to stock the right products at the right price.