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Research Topic

  • Walmart to Sell Genetically Modified Corn

    Earlier this year, Whole Foods, Trader Joe's and General Mills all refused to carry Monsanto's corn, but there's one giant chain that's going for it.

  • Driving Retail Collaboration

    Johan Sauer of Cognizant's Consumer Goods Consulting Practice explains the origins of the trade promotion model, and describes how to leverage consumer and shopper insights to drive collaboration with retail trading partners.

  • Social Collaboration Success

    Many corporations have gotten a taste of the sweet success that comes from using social platforms to allow the "crowd" to help them innovate. Here are a few of the more compelling case studies, compiled by Innovationedge, which works with clients to identify appropriate groups and collaboration spaces to direct messages and achieve results.

  • The Fastest Growing U.S. Retailers

    Sprouts Farmers Market, Lululemon and Under Armour are among the fastest-growing retailers in the United States, according to STORES Magazine. A look at the list here highlights some of the biggest trends among consumers, including the interest surrounding organic supermarkets, high-end retail brands and mobile technologies.

  • The Innovation Solution

    A sneak peek inside Praveen Gupta's new book on making innovation more pervasive, predictable and profitable.

  • CPG Lags in Social Media Investments

    IDC recently released a study on social media trends by vertical, highlighting the adoption of social media as an emerging technology across six vertical markets. So, whats the verdict for CPG? According to the study, CPG companies lag way behind, revealing the top two challenges they face when it comes to social media adoption.

  • Clorox Uses Consumer Insights for Hispanic Line

    With this launch, Clorox now offers a complete portfolio of products designed to clean, disinfect and aromatize.

  • Teva Launches New Shoe Collection

    The brand's product and design team collaborated with leading sports science and human performance institute P3 to create the first outdoor cross-trainer offering a spherical heel and pod-based arch support system.

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