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Research Topic

  • Promotion Management

    Supply Chain Insights Founder, Lora Cecere explains how promotion management is not to be solved through incrementalism.

  • 2015 Breakthrough Innovation Winners Include PepsiCo, Kraft, and More

    This year 12 companies have been named Breakthrough Innovation Winners, recognizing companies such as PepsiCo, Kraft Foods, and L'Oreal Paris.

  • E-Commerce Insights

    When launching products in the competitive grocery and drugstore space, it is essential for marketers to get things right, beginning but not ending with prominent shelf placement in brick-and-mortar stores. 

  • Vizio Makes Sound Decisions

    When consumer electronics manufacturer Vizio was preparing to introduce its new 21-inch 2.1 sound stand last summer, the company’s marketers knew there would be a unique challenge in producing an in-store piece around the audio system’s subwoofer. 

  • Solution Provider News: May 2015

    Retail and CPG marketing research firm Cadent Consulting Group, Wilton, Connecticut, has released a new study showing that shopper marketing spending more than doubled between 2012 and 2014. 

  • Kraft Macaroni & Cheese Gets a Makeover

    In 2016, U.S. and Canada Kraft Mac & Cheese varieties will be made without artificial flavors, preservatives or synthetic colors.

  • Most Manufacturers Worldwide Use Public or Private Cloud

    While traditional IT spend is on the decline, manufacturers must update their cloud roadmaps to ensure their investments benefit the business.

  • Spring 2015 New Tech Showcase

    Emerging technology solutions to support strategic business initiatives in consumer goods.
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