Research Topic

Teachers know all about cognitive overload: students presented with too much information are unable to process what theyre hearing and end up learning less rather than more. This is a lesson that consumer packaged goods (CPG) companies could absorb as they monitor the performance of their trade promotions.

CGT Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue.

According to an article from Business Insider, an emerging American trend could mean bad news for retailers like Macy's, Kohl's and J.C. Penney.

The new Pepsi Limon beverage made with a hint of real lime juice appeals to Hispanic flavor preferences.

Brand owners must understand what is being said about their own brands, as well as their competitors' products, in order to succeed. These insights can then be used to respond quickly to both positive and negative online activities, so strategies can be developed to shape consumer perception. Here, two seasoned experts divulge the market strategies that can help drive business growth.

24/7 Wall St.has come up with a list of the 10 Most Popular Stores inAmerica and Walmart tops the list.

Procter & Gamble (P&G) is rumored to announce a massive buying and planning review across the United States, Canada and Puerto Rico. This comes on the brink of a wave of CPG giants like Coca-Cola, Unilever and L'Oreal, that are already rethinking the way they spend their media dollars. For P&G, it will be the first time in nearly two decades that it has reviewed its U.S. buying account.

CGT Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue.