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The Genius of Coke's Controversial New Milk
Disruption. A characterization of Coca-Cola's lower tech, but startling entry into fluid milk with its Fairlife brand -- presenting the potential to upend how business is done in the dairy case, but also in other highly commoditized supermarket categories like meat and produce. -
Transforming the Innovation Engine in CPG
The innovation engine for many companies is clearly sputtering. While improving consumer insight and portfolio management discipline is a clear necessity, Accenture believes equal focus should be put on improving R&D operations to become more effective and efficient.