The vast numbers of parties involved in the production and shipment of consumer goods make the retail industry especially open to the benefits of blockchain, according to Deloitte.
Shoppers are increasingly aware of retail security breaches and will spend more money with retailers that have robust cyber security capabilities, according to a new report.
We present summaries of 16 of the 20 winning campaigns in the 2018 Shopper Marketing Effie Awards, which were presented by Effie Worldwide in partnership with the Path to Purchase Institute.
With an agenda highlighted by Walt Disney Co.'s former head of innovation, the Consumer Goods Sales & Marketing Summit aims to help attendees unlock the innovation they need to succeed in a consumer-driven world.
Ahold Delhaize increased its focus on the development of artificial intelligence technology by joining the Innovation Center for Artificial Intelligence at the Amsterdam Science Park in the Netherlands to open its first laboratory.
The widespread belief that "digital native" brands have a key advantage over legacy companies such as Unilever and Procter & Gamble is a myth, according to Clavis Insight's Danny Silverman.
