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Research Topic

  • Nielsen Furthers Development of In-Store Marketing Service

    The Nielsen Company and the In-Store Marketing Institute move into the national expansion phase of an initiative known as P.R.I.S.M. (Pioneering Research for an In-Store Metric): An effort to measure the size and composition of the audiences for in-store marketing media.

  • Analyze This

    For a lot of people the word "analysis" conjures images of a college professor at a lectern blathering on about some sort of problem that can be solved mathematically.

  • The Beauty of Data

    SoftSheen-Carson, A Division of L'Oral, drives analytic practices through the company

  • Consumer Product Execs Identify Major Market Challenges

    Clarkston Consulting releases a study revealing what executives in the consumer products (CP) industry say are the top market challenges facing their companies in the next 12 to 24 months.

  • Kraft Foods Expands Healthy Living Initiative

    Recent studies show that some Americans have a difficult time understanding nutrition facts labels.

  • T3Ci Processes Billionth RFID Tag Read

    T3Ci, an RFID analytics and applications company, processed its billionth RFID tag read during the month of February 2007.

  • Beech-Nut Launches Infant Nutrition Program

    Beech-Nut Nutrition Corporation introduces Good Morning and Good Evening baby foods, a new line of products that offers key ingredients to infants already eating solid baby foods, based on the time of day that they are fed and the associated nutritional needs.

  • Magic Johnson Tops 'Athlete Business' Endorsement Survey

    NBA legend Magic Johnson is the top-rated athlete when it comes to the business side of corporate endorsements in a survey by sports marketing agency TSE Sports & Entertainment. TSE's first annual "AB" (Athlete Buiness) ratings are calculated by surveys from 213 marketing executives who use athletes for corporate purposes.
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