Research Topic

The Economy's Impact on TPM Investments
With the economic downturn, many consumer goods companies have put improvement projects on hold, with a handful of exceptions. One such initiative is Trade Promotion Management, which continues to be a priority industry-wide.
Trade Promotion Excellence: Jon Van Duyne, Booz & Co.
As the recession continues to put pressure on the consumer goods industry, trade promotion investments are coming under intense scrutiny. Here are the prerequisites for the successful adoption of trade analytics.

Best Face Forward

CGT Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.
P&G, Coke Claim Most Innovative Title

What other CG companies made BusinessWeek's Most Innovative Company list in 2009? Plus, find out what the CEO of the top CG company has to say about innovation.
General Mills Deepens Customer Relationships

Integrated solutions from Nielsen are expected to help General Mills drive its brands and customer relationships in the marketplace.
The Top 100 Online Retailers

May 11, 2009 - A drop in online customer satisfaction offers more bad news for retailers. A new study reveals which companies are still tops and which have lost their shine.
WD-40 Asks Consumers to Share Money-Saving Stories

The site -- www.wd40uses.com -- allows members to submit stories, photos and videos showing the creative ways they protect their investments and avoid paying for expensive repairs or replacement items.
J&J, Kraft Top Most Reputable List

A new study reveals that U.S. consumers feel that consumer products is the most respected and reputable industry, a finding that undoubtedly drives bottom line results for J&J, General Mills, Kraft, P&G and more.
Recession Slows Flow of New Products to Marketplace

New data shows total food and drink product launches have been cut in half since last year. Will this trend continue into the second half of 2009?
First Quarter Retail Sales Disappoint

Several months of stronger-than-expected retail sales provided hope that the industry was poised to bounce back, but March retail sales demonstrate that the industry is continuing to struggle.

The Economy's Impact on TPM Investments

Trade Promotion Excellence: Jon Van Duyne, Booz & Co.

Best Face Forward

P&G, Coke Claim Most Innovative Title

General Mills Deepens Customer Relationships

The Top 100 Online Retailers

WD-40 Asks Consumers to Share Money-Saving Stories

J&J, Kraft Top Most Reputable List

Recession Slows Flow of New Products to Marketplace

First Quarter Retail Sales Disappoint