Research Topic

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

Integrated solutions from Nielsen are expected to help General Mills drive its brands and customer relationships in the marketplace.

Cannondale Associates reveals new research based on interviews with retail grocery executives about trade promotion effectiveness. Find out what the findings mean for consumer goods manufacturers.

A new report from Packaged Facts reveals six mega trends that are impacting the global food and beverage brands. Findings are based on the strategies employed by Nestle, Kellogg, Anheuser-Busch, Wrigley, Kraft, Heinz, Danone and Coca-Cola to retain global market leadership.

As the recession continues to put pressure on the consumer goods industry, trade promotion investments are coming under intense scrutiny. Here are the prerequisites for the successful adoption of trade analytics.

With the economic downturn, many consumer goods companies have put improvement projects on hold, with a handful of exceptions. One such initiative is Trade Promotion Management, which continues to be a priority industry-wide.

What other CG companies made BusinessWeek's Most Innovative Company list in 2009? Plus, find out what the CEO of the top CG company has to say about innovation.

As the recession continues to put pressure on the consumer goods industry, trade promotion investments are coming under intense scrutiny. Here are the prerequisites for the successful adoption of trade analytics.