Research Topic

A new study exposes an unexpectedly high level of loyalty churn across most consumer packaged goods brands. In fact, only four out of 10 brands retained 50 percent or more of their highly loyal consumers from year to year.

The transaction represents a strategic opportunity to enterthe very large and growing Indonesian kretek market.

The changes are part of Heinz's ongoing development process to broaden the capabilities and skills of its executive leadership team.

The 2009 Consumer Goods Sales and Marketing Summit came to a close Wednesday afternoon, leaving the almost 200 consumer goods executives in attendance with a little more insight into customer-facing trends and topics.

Using the entire portfolio of SPSS analytics software, the company aims to put its consumers first through direct feedback, brand evaluation and more.

With the addition of four leaders, the executive committee is now composed of 13 members and includes the senior-most executives from seven of the company's key functional areas.

Consumer goods manufacturers require a deeper understanding of the cost of doing business, and new research from CGT delves into how cost-to-serve methodologies can help. This is one type of analysis that CG companies can't afford to ignore.