Research Topic

The iconic beverage brand retains the No. 1 spot in an annual ranking by brand value for the ninth year in a row. Find out which other consumer goods brands made the list even as consumers rethink brand loyalties in a recession.

InnovationEdge Founder Cheryl Perkins gives CGT readers a sneak peak inside her new book.

The challenges of today's marketplace have touched all consumer products manufacturers. Is your organization so focused on protecting itself in the short term that innovation is likely to suffer in the long term?

Building on the success of its Select Harvest line of soups, Campbell's adds five Mediterranean-inspired soups to its portfolio.

According to recent findings from the 2009 Community and Social Media Survey by eTailing Group and PowerReviews, brands are more focused than ever on leveraging social tools to connect with their customers.

Amazon.com, Wal-Mart, eBay.com and Best Buy are tops according to an annual list of America's favorite retail Web sites. But newcomer Craigslist.org signals that price is the name of the game for today's consumers.

Blind taste tests conducted by Consumer Reports found that 23 store-brand foods tasted as good as, or better than, their national brand competitors. On the flip side, only six out of 29 brands beat out their private label competition. Click here for detailed results.

New research analyzes the strategy-level sustainability services that Accenture, IBM, HP and more provide to manufacturers. What's the bottom line? Current sustainability offerings are still emerging and areas exist for improvement.