Research Topic

The company will further reduce sugar in cereals advertised to children to "single-digit" levels per serving.

In a time of economic uncertainty, it is crucial to prioritize IT and business investments even as budgets continue to tighten. Read more to get the CIO perspective on IT spending for 2009/2010.

The acquisition of AMR Research is expected to expand Gartner's suite of research offerings and also complement its consulting and events businesses.

What will be the breakthrough new products of next year? Experts reveal seven predictions for the global consumer packaged goods market in 2010, saying next year's new products will recreate the familiar.

In today's tough economic environment, consumer product companies are increasingly looking for operating efficiencies to offset shrinking margins. Now more than ever, the CMO is expected to do more with less.

To helpevaluate how marketing investments are performing, Ocean Spray adopts asuccessful insight-based methodology enabled by a software-as-a-serviceplatform.

Mark Fera,Accenture Consumer Goods & Services, outlines why product lifecyclemanagement is a must in today's economy.

CGT Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.