Research Topic

Study Reveals Mobile Solutions Reduce Costs, Generate ROI
Consumer goods companies are challenged with how to best leverage enterprise mobile solutions to add value both to the company's productivity and the customers' user experiences. IDC and Spring Wireless reveal exclusive study findings on how to reduce costs, such as travel, by 15 percent to 20 percent, and generate significant ROI.
TPM's Role in Demand Planning
During the 2011 Consumer Goods Business and Technology Leadership Conference, a group of CG executives joined together for a lively discussion about TPM. Specifically, they tried to answer the question: What is TPM's role in demand forecasting? Finding the answer was not that easy

P&G, K-C, Unilever Discuss Downstream Data's Value

Bigger companies and we mean really big seem to be way ahead of the pack when it comes to downstream data. For the first time ever, thought leaders from Kimberly-Clark, Procter & Gamble and Unilever came together to deliberate the value of downstream data. And guess what? Weve got it all on tape!
Heinz Beats Everybody on Customer Satisfaction

Customer satisfaction is going nowhere mirroring the economy and contributing to its frailty. But there are some shining stars: Heinz leads the industry for a 12th straight year. Here is a look at customer satisfaction leaders and laggards for the third quarter of 2011.
7 Considerations for Choosing a TPM Solution

Gartner, Inc.'s Dale Hagemeyer outlined seven key considerations for selecting a TPM solution, including insights about current issues affecting this area of investment. Plus, Diageo shares its TPM selection process story, which ultimately resulted in improved customer relationships.
American Greetings Confirms Consumer Appeal

American Greetings is a well-oiled, retail-testing machine. Through the use of a robust process, test plans are prepared and executed, results at retail are analyzed, and product distribution strategies are formulated all with ease.
Business Innovation in the 21st Century

A sneak peek inside Praveen Gupta's new book on how to drive profitably innovate
Store Closings to Top 5,000 in 2012

While most retailers have already closed their worst performing stores and taken cost-cutting measures to stay afloat, the uncertain economic climate might lead to a substantial number of store closures in the first quarter of 2012.
How PepsiCo Boosted Profitability with TPM

Managing trade promotions efficiently and effectively can have a significant impact on the bottom line. Find out how PepsiCo integrates its Trade Funds, Trade Claims and Dispute Management to improve revenue, volume, profitability and more.
Mobile Shopping Creates a $15B Opportunity

The value of mobile retail marketing will reach $15 billion globally by 2012 as digital ad spendmoves to mobile and mobile coupons gain acceptance, according to a new report from Juniper Research. This is a growth of 50 percent over 2011.

Study Reveals Mobile Solutions Reduce Costs, Generate ROI

TPM's Role in Demand Planning

P&G, K-C, Unilever Discuss Downstream Data's Value

Heinz Beats Everybody on Customer Satisfaction

7 Considerations for Choosing a TPM Solution

American Greetings Confirms Consumer Appeal

Business Innovation in the 21st Century

Store Closings to Top 5,000 in 2012

How PepsiCo Boosted Profitability with TPM

Mobile Shopping Creates a $15B Opportunity