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Research Topic

  • Nutrisystem Shapes Next-Gen Marketing Program

    Nutrisystem leverages Affinnovas innovation platform to identify four top contenders out of over 73 million marketing concepts.

  • Store Execution: Insight where it is needed most

    Understanding store execution where promotion plans meets consumer behavior remains a major challenge in the consumer goods industry. Yet understanding the nuances of store execution is essential to first understanding, then improving, the return on ever-growing trade promotion spending...

  • Sustainability Matters

    Somjit Amrit, vice president of the Consumer Packaged Goods vertical for Wipro, reveals why sustainability is the new mantra for consumer goods companies.

  • Post Event Analysis

    Booz & Co. shares tips for building capabilities to maximize trade spend return on investment.

  • An Exciting Year

    CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

  • 2011 Top 100: The Consumer Goods Registry

    Overall, the economy still wasn't looking pretty in 2010, but it wasn't completely ugly either. Most of the consumer goods companies on CGT's Top 100 list made modest sales gains. A few leapfrogged the competition. Yet, many others were still fighting an uphill battle.

  • Study Reveals Mobile Solutions Reduce Costs, Generate ROI

    Consumer goods companies are challenged with how to best leverage enterprise mobile solutions to add value both to the company's productivity and the customers' user experiences. IDC and Spring Wireless reveal exclusive study findings on how to reduce costs, such as travel, by 15 percent to 20 percent, and generate significant ROI.

  • Nestle Expands NHW Footprint in US

    Nestle reports significant progress in the areas of Nutrition, Health and Wellness (NHW) in the United States during 2011.
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