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Research Topic

  • Nestle Leads Dairy Development in China

    Nestls work with farmers in Shuangcheng is part of what it calls Creating Shared Value, an approach to business that aims to create value for the companys shareholders at the same time as for those communities where it operates.

  • Nutrisystem Shapes Next-Gen Marketing Program

    Nutrisystem leverages Affinnovas innovation platform to identify four top contenders out of over 73 million marketing concepts.

  • Store Execution: Insight where it is needed most

    Understanding store execution where promotion plans meets consumer behavior remains a major challenge in the consumer goods industry. Yet understanding the nuances of store execution is essential to first understanding, then improving, the return on ever-growing trade promotion spending...

  • An Exciting Year

    CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

  • 2011 Top 100: The Consumer Goods Registry

    Overall, the economy still wasn't looking pretty in 2010, but it wasn't completely ugly either. Most of the consumer goods companies on CGT's Top 100 list made modest sales gains. A few leapfrogged the competition. Yet, many others were still fighting an uphill battle.

  • Sustainability Matters

    Somjit Amrit, vice president of the Consumer Packaged Goods vertical for Wipro, reveals why sustainability is the new mantra for consumer goods companies.

  • Post Event Analysis

    Booz & Co. shares tips for building capabilities to maximize trade spend return on investment.

  • Maker of Airborne Delivers Shot of Innovation

    Breathable Foods introduced its new AeroShot Pure Energy product to the marketplace with help from Affinnova.
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