Consumer Attitudes & Behavior

Blind taste tests conducted by Consumer Reports found that 23 store-brand foods tasted as good as, or better than, their national brand competitors. On the flip side, only six out of 29 brands beat out their private label competition. Click here for detailed results.

While the majority of sales in the consumer packaged goods market continue to be negatively impacted by the economy, Unilever, Reckitt Benckiser, Church & Dwight and Clorox reported rare gains in the second quarter of 2009. Find out what they did differently.