Consumer Attitudes & Behavior

Consumers Expect Another Economic Downturn
The majority of households report worsened finances and anticipate a rising unemployment rate during the year ahead. The sinking economy has made consumers more defensive, favoring spending cutbacks rather using savings or debt.
Is Walmart Losing its Grip on Shoppers?
An overwhelming majority of Walmart shoppers no longer believe that it has the lowest prices. While the world's largest retailer is certainly not going to disappear, it seems to no longer dominate the U.S. retail landscape. Should consumer product companies re-evaluate the way they do business with Walmart?

The Biggest Billionaires in Food and Beverage

2010 marked the third consecutive year that chief executives of the 500 biggest companies in the United States took a reduction in total compensation. By comparison, this year's Forbes.com list of The Worlds Billionaires broke records in size (1,210 billionaires) and total net worth ($4.5 trillion). Find out which food and beverage billionaires topped this list.
Post Foods Improves Shopper Experience

Post Foods improves consumers experiences in the cereal aisle by utilizing technology from Affinnova.
Store Brands Continue to Dominate Consumer Interest

As shoppers economic concerns eased somewhat in the wake of the recession, some industry observers predicted that store brands would give up their recent gains as the economy rebounded. To the contrary, store brand sales reaching $88.5 billion overall, an all-time high.
Hain Celestial Promotes Basic Labeling

The Hain Celestial Group announces its continued commitment to a Back-to-Basics Approach to Product Labeling and for all consumer packaged goods companies to adopt truth-in-labeling standards.
Monitoring and Measuring Social Media with Downstream Data

What do Facebook, LinkedIn, Groupon and Twitter all have in common? They are part of the growing social network phenomena that is permanently changing the way the world communicates...
Going Digital = Growth for CG Companies

Just a few years ago, digital information meant one thing to senior executives risk. However, CG companies are now using digital data to advance their competitive position. New analyses based on 148 companies highlights major opportunities for growth.
Kraft Brand Hits Billion-Dollar Status

Tang, one of the 10 power brands, has been an important part of profitable growth for Kraft Foods in developing markets.
PepsiCo Tests Reduced-Sugar Cola Innovation

Pepsi NEXT leverages both the formulation expertise of PepsiCo's R&D team and Pepsi's understanding of the evolving preferences of U.S. consumers.

Consumers Expect Another Economic Downturn

Is Walmart Losing its Grip on Shoppers?

The Biggest Billionaires in Food and Beverage

Post Foods Improves Shopper Experience

Store Brands Continue to Dominate Consumer Interest

Hain Celestial Promotes Basic Labeling

Monitoring and Measuring Social Media with Downstream Data

Going Digital = Growth for CG Companies

Kraft Brand Hits Billion-Dollar Status

PepsiCo Tests Reduced-Sugar Cola Innovation