Skip to main content

Consumer Attitudes & Behavior

  • Monitoring and Measuring Social Media with Downstream Data

    What do Facebook, LinkedIn, Groupon and Twitter all have in common? They are part of the growing social network phenomena that is permanently changing the way the world communicates...
  • Going Digital = Growth for CG Companies

    Just a few years ago, digital information meant one thing to senior executives risk. However, CG companies are now using digital data to advance their competitive position. New analyses based on 148 companies highlights major opportunities for growth.
  • Kraft Brand Hits Billion-Dollar Status

    Tang, one of the 10 power brands, has been an important part of profitable growth for Kraft Foods in developing markets.

  • PepsiCo Tests Reduced-Sugar Cola Innovation

    Pepsi NEXT leverages both the formulation expertise of PepsiCo's R&D team and Pepsi's understanding of the evolving preferences of U.S. consumers.

  • The Digital Storefront

    A progress report on the retail industry's adoption of mobile and social initiatives.
  • What Consumers Really Think about Retail Promotions

    Social media, the Internet and smart phones are transforming how consumers access information. Here, Cognizant reveals new and unique research providing insights direct from consumers about brand perceptions, which sources have the best deals and more.
  • Word-of-Mouth Marketing Drops for Products

    Despite an explosion in consumer conversation technology, Americans have cut back substantially since 2008 on the opinions they share by word-of-mouth about companies and their offerings. Is the recession to blame?
  • Is Groupon Bad for Business?

    Do deal-a-day sites like Groupon really bring in bigger profits? The Retail Doctor Bob Phibbs says "no" based on numerous case studies from retailers who have lost money from investments in coupon sites.
X
This ad will auto-close in 10 seconds