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Consumer Attitudes & Behavior

  • Store Brands Continue to Dominate Consumer Interest

    As shoppers economic concerns eased somewhat in the wake of the recession, some industry observers predicted that store brands would give up their recent gains as the economy rebounded. To the contrary, store brand sales reaching $88.5 billion overall, an all-time high.

  • Hain Celestial Promotes Basic Labeling

    The Hain Celestial Group announces its continued commitment to a Back-to-Basics Approach to Product Labeling and for all consumer packaged goods companies to adopt truth-in-labeling standards.

  • Monitoring and Measuring Social Media with Downstream Data

    What do Facebook, LinkedIn, Groupon and Twitter all have in common? They are part of the growing social network phenomena that is permanently changing the way the world communicates...

  • Going Digital = Growth for CG Companies

    Just a few years ago, digital information meant one thing to senior executives risk. However, CG companies are now using digital data to advance their competitive position. New analyses based on 148 companies highlights major opportunities for growth.

  • Kraft Brand Hits Billion-Dollar Status

    Tang, one of the 10 power brands, has been an important part of profitable growth for Kraft Foods in developing markets.

  • PepsiCo Tests Reduced-Sugar Cola Innovation

    Pepsi NEXT leverages both the formulation expertise of PepsiCo's R&D team and Pepsi's understanding of the evolving preferences of U.S. consumers.

  • The Digital Storefront

    A progress report on the retail industry's adoption of mobile and social initiatives.

  • What Consumers Really Think about Retail Promotions

    Social media, the Internet and smart phones are transforming how consumers access information. Here, Cognizant reveals new and unique research providing insights direct from consumers about brand perceptions, which sources have the best deals and more.
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