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Consumer Attitudes & Behavior

  • End of the Wal-Mart Era as We Know It?

    The last two decades could aptly be described as the Wal-Mart era in retailing. In 1990, its revenue was $32 billion. In 2010 it ballooned to $405 billion. Today, however, cracks are appearing in the empire Sam Walton built.

  • P&G Promotes Oral Health

    Crest and Oral-B have started a cross-country crusade, the "4X Cleaner Crusade," to educate people on how they can achieve better oral health.

  • Coke Raises Heart Awareness

    Heidi Klum and Diet Coke launched the campaign at an all-star, first-of-its-kind "Capture the Flag" game in Los Angeles.

  • Febreze Joins P&G's Billion Dollar Brand Club

    A Procter & Gamble Company spokesperson reported that Febreze revenue over the past 12 months hit $1 billion.

  • Will Private Label Continue to Beat Brand Names?

    The latest trend data shows that fewer consumers are buying private label overall, but those that do are buying more of it. Here, Perception Research Services offers advice to both retailers and brand manufacturers on how to beat out the other for consumer loyalty.

  • Consumers Investing in Small Luxuries Again

    Signaling a full recovery may be on its way, new research released finds that consumers are slowly starting to enjoy the same items they may have previously sacrificed because of the economic downturn. Find out which items consumers put back on the untouchable list.

  • Amazon, Publix Top Retail Satisfaction Survey

    On the whole, customer satisfaction has not improved since the middle of 2009, and now registers its biggest drop in two years. Find out which of your customers are moving up in the ranks thanks to superb customer service and which ones have fallen from grace.

  • Columbia Sportswear is Back on Top

    Columbia Sportswear Company reclaims a reputation for delivering game-changing innovation with a new innovation platform.
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