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Consumer Attitudes & Behavior

  • Walmart to Sell Genetically Modified Corn

    Earlier this year, Whole Foods, Trader Joe's and General Mills all refused to carry Monsanto's corn, but there's one giant chain that's going for it.

  • Social Collaboration Success

    Many corporations have gotten a taste of the sweet success that comes from using social platforms to allow the "crowd" to help them innovate. Here are a few of the more compelling case studies, compiled by Innovationedge, which works with clients to identify appropriate groups and collaboration spaces to direct messages and achieve results.

  • The Fastest Growing U.S. Retailers

    Sprouts Farmers Market, Lululemon and Under Armour are among the fastest-growing retailers in the United States, according to STORES Magazine. A look at the list here highlights some of the biggest trends among consumers, including the interest surrounding organic supermarkets, high-end retail brands and mobile technologies.

  • The Innovation Solution

    A sneak peek inside Praveen Gupta's new book on making innovation more pervasive, predictable and profitable.

  • Clorox Uses Consumer Insights for Hispanic Line

    With this launch, Clorox now offers a complete portfolio of products designed to clean, disinfect and aromatize.

  • Teva Launches New Shoe Collection

    The brand's product and design team collaborated with leading sports science and human performance institute P3 to create the first outdoor cross-trainer offering a spherical heel and pod-based arch support system.

  • PepsiCo Enters U.S. Dairy Market with Yogurt

    Muller Quaker Dairy, will enter the growing U.S. dairy market in mid-July with innovative premium yogurt products.

  • Minority Consumers Lead Digital Shopping Charge

    U.S. smartphone penetration is nearing 50 percent, so its no surprise that the adoption of mobile shopping tools has been rapid. But a new study says that African Americans and Hispanics are adopting new shopping technologies at a faster rate than Caucasians, marking mobile marketing to multicultural shoppers as a huge opportunity.
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