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Consumer Attitudes & Behavior

  • The Innovation Solution

    A sneak peek inside Praveen Gupta's new book on making innovation more pervasive, predictable and profitable.

  • Social Collaboration Success

    Many corporations have gotten a taste of the sweet success that comes from using social platforms to allow the "crowd" to help them innovate. Here are a few of the more compelling case studies, compiled by Innovationedge, which works with clients to identify appropriate groups and collaboration spaces to direct messages and achieve results.

  • The Fastest Growing U.S. Retailers

    Sprouts Farmers Market, Lululemon and Under Armour are among the fastest-growing retailers in the United States, according to STORES Magazine. A look at the list here highlights some of the biggest trends among consumers, including the interest surrounding organic supermarkets, high-end retail brands and mobile technologies.

  • Clorox Uses Consumer Insights for Hispanic Line

    With this launch, Clorox now offers a complete portfolio of products designed to clean, disinfect and aromatize.

  • Teva Launches New Shoe Collection

    The brand's product and design team collaborated with leading sports science and human performance institute P3 to create the first outdoor cross-trainer offering a spherical heel and pod-based arch support system.

  • PepsiCo Enters U.S. Dairy Market with Yogurt

    Muller Quaker Dairy, will enter the growing U.S. dairy market in mid-July with innovative premium yogurt products.

  • Minority Consumers Lead Digital Shopping Charge

    U.S. smartphone penetration is nearing 50 percent, so its no surprise that the adoption of mobile shopping tools has been rapid. But a new study says that African Americans and Hispanics are adopting new shopping technologies at a faster rate than Caucasians, marking mobile marketing to multicultural shoppers as a huge opportunity.

  • Leveraging Consumer & Shopper Insights to Drive Collaboration with Retail Trading Partners

    In 2012 consumer goods manufacturers need a new currency to fuel collaboration with retail trading partners.This new currency should be based on consumer and shopper insights that define win/win/win (consumer/retailer/manufacturer) ideas for mutual growth...

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