Consumer Attitudes & Behavior

CGT Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue.

Annie's, Inc. entered a fresh and growing category with its new line of Organic Grass Fed Macaroni and Cheese. The new Organic Grass Fed Macaroni and Cheese is certified organic and made with cheese from humanely raised cows with year-round access to pasture.

The Innovation Institute for Food and Health was announced in September 2014 supported by a pledge of $40 million from Mars and $20 million from UC Davis over 10 years.

The deal with the XS Energy brand expands its geographic reach and advances Amway's strategy of connecting with young entrepreneurs.

John Cahill, currently Chairman of the Board of Directors, will succeed Tony Vernon, who has informed the board of his intention to retire as CEO.

Beginning in January, the company will launch more than 50 new products that meet increasing consumer demand for better-for-you snacks, products with simple ingredients, protein, gluten-free and bold flavors.

?Changing consumer preferences, market predictions and big data dominated as conversations within the CGT community in 2014, alongside longstanding favorites, including TPM and anything to do with P&G. Before the hustle and bustle of the New Year begins, take a moment reminisce about the trends and challenges we faced in 2014.

Analysts Alexia Howard and April Scee weigh in on the hottest consumer trends, the rise of niche brands and future M&A activity.