Consumer Attitudes & Behavior

Colgate’s One Giant Leap For R&D Will Board the International Space Station

Colgate-Palmolive is launching the first of several experiments it's planned with the ISS National Lab, blasting into space to potentially benefit more than half of the world's population in the next decade.
Unilever Grows Plant-Based Protein Options With Food Tech Partnership

Unilever is bringing in a startup to expand its plant-based meat offerings.
AI as an Ally for Consumer Goods During COVID

Sophisticated technology such as data science and AI are proving to be a key ally in helping the CPG category both work through the pandemic, but also game plan for the post-pandemic period as well.
The Future of Retail and CG Analytics
P&G’s Visibility Project Calls On Brands to Further LGBTQ Inclusion in Marketing

Procter & Gamble is partnering with GLAAD for a new initiative to advance LGBTQ inclusion in advertising and marketing, and calling on other brands to join them.
From Supply Chains to Smart Payments: How Tech Can Help CGs Grow
Giving Consumers What They Want, When They Want It, With Adaptive Experiences

Expect a shift from entirely human-created experiences to adaptive experiences that harness data to learn, generate, and heal themselves.
Kantar Acquiring Numerator

Data analytics and brand consulting group Kantar will acquire Numerator, a market intelligence company, from Vista Equity Partners.

Marketing Mix Crystal Ball: Inside Facebook & Ocean Spray’s Analytic Methodologies