Consumer Attitudes & Behavior

Sophisticated technology such as data science and AI are proving to be a key ally in helping the CPG category both work through the pandemic, but also game plan for the post-pandemic period as well.

Procter & Gamble is partnering with GLAAD for a new initiative to advance LGBTQ inclusion in advertising and marketing, and calling on other brands to join them.

Expect a shift from entirely human-created experiences to adaptive experiences that harness data to learn, generate, and heal themselves.

Data analytics and brand consulting group Kantar will acquire Numerator, a market intelligence company, from Vista Equity Partners.

The novelty dessert brand continues to deliver on consumer satisfaction and innovation with new additions to its lineup, expanded distribution and the re-formulation of best-selling Yasso Mint Chocolate Chip Bars.

Through this market integration, the combined companies aim to bring together Verizon Media’s first-party data with Catalina’s sales insights to provide validated omnichannel sales conversions influenced by true media exposure.