Best Practices

Wm. Wrigley Jr. Company Elects New Officer
The Board of Directors of the Wm. Wrigley Jr. Company elects Max Grishakov, vice president and general manager -- Wrigley Russia, as an officer of the company.
Nielsen Launches Integrated Brand-Management Consulting Service
As part of its transformation into an integrated information services organization, The Nielsen Company launches Brand3 -- Brand Cubed - which connects retail market measurement data, household panel information and customized survey research to provide clients with an integrated perspective of brand equity.

U.S. Manufacturers Likely to Shift More Production Overseas, Says New Report

According to a new report released by AMR Research, the National Association of Manufacturers and its Manufacturing Institute, 90 percent of U.S. manufacturers see the cost of materials sourced from the chemical industry increasing.
T3Ci Processes Billionth RFID Tag Read

T3Ci, an RFID analytics and applications company, processed its billionth RFID tag read during the month of February 2007.
Consumer Product Execs Identify Major Market Challenges

Clarkston Consulting releases a study revealing what executives in the consumer products (CP) industry say are the top market challenges facing their companies in the next 12 to 24 months.
Kraft Foods Expands Healthy Living Initiative

Recent studies show that some Americans have a difficult time understanding nutrition facts labels.
Magic Johnson Tops 'Athlete Business' Endorsement Survey

NBA legend Magic Johnson is the top-rated athlete when it comes to the business side of corporate endorsements in a survey by sports marketing agency TSE Sports & Entertainment. TSE's first annual "AB" (Athlete Buiness) ratings are calculated by surveys from 213 marketing executives who use athletes for corporate purposes.
Supply Chain Safety

Focus on this issue results in new discipline of solution
Tyson Foods Opens Doors to $45 Million Discovery Center

Tyson Foods Inc. unveils its new $45 million research and development facility designed to enhance the company's ability to create new foods and bring them to market more quickly.
Kraft Foods Maps Growth Strategy

Irene Rosenfeld, CEO of Kraft Foods Inc., announced in late February a comprehensive strategy to accelerate the company's growth.

Wm. Wrigley Jr. Company Elects New Officer

Nielsen Launches Integrated Brand-Management Consulting Service

U.S. Manufacturers Likely to Shift More Production Overseas, Says New Report

T3Ci Processes Billionth RFID Tag Read

Consumer Product Execs Identify Major Market Challenges

Kraft Foods Expands Healthy Living Initiative

Magic Johnson Tops 'Athlete Business' Endorsement Survey

Supply Chain Safety

Tyson Foods Opens Doors to $45 Million Discovery Center

Kraft Foods Maps Growth Strategy