Best Practices

Consumer goods manufacturers require a deeper understanding of the cost of doing business, and new research from CGT delves into how cost-to-serve methodologies can help. This is one type of analysis that CG companies can't afford to ignore.

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

Integrated solutions from Nielsen are expected to help General Mills drive its brands and customer relationships in the marketplace.

Cannondale Associates reveals new research based on interviews with retail grocery executives about trade promotion effectiveness. Find out what the findings mean for consumer goods manufacturers.

As the recession continues to put pressure on the consumer goods industry, trade promotion investments are coming under intense scrutiny. Here are the prerequisites for the successful adoption of trade analytics.

As the recession continues to put pressure on the consumer goods industry, trade promotion investments are coming under intense scrutiny. Here are the prerequisites for the successful adoption of trade analytics.

CGT Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

What other CG companies made BusinessWeek's Most Innovative Company list in 2009? Plus, find out what the CEO of the top CG company has to say about innovation.