New research reveals that consumer products manufacturers need to work on leveraging consumer insights, with only 43 percent indicating their ability is better than satisfactory. Read on for more of the survey's findings.
Lean times force a re-evaluation of product portfolios and R&D allocations. Daniel Staresinic tells us why efficient and cost-effective innovation is now more important than ever.
New research examines consumer motivations behind word-of-mouth advocacy, and directly correlates reward program activity and consumers' positive endorsement activity.
A CG company that continues to innovate without pause -- while its competitors curtail product development -- has the best chance for growth in recessed times. CGT asked the experts to share best practices for staying innovative in this economy (or any for that matter).
