Ulta Beauty shared its 2021 diversity and inclusion commitments, which includes dedicating more than $4 million to marketing support of Black-owned brands.
PepsiCo is scaling its Demand Accelerator (DX) initiative to navigate today's consumer behavior changes and improve its retail relationships, including through better data sharing.
Frito-Lay’s U.S. Snack Index just hit the mainstream estimating a 21% increase in snacking versus previous Super Bowls as more consumers plan to watch at home through smaller gatherings.
Sales promotions play an important role in building customer loyalty, establishing market share for new products and otherwise shaping demand. Here are 4 keys to getting it right.
