Marketing Tactics

Learn how Kimberly-Clark works cross-functionally and with its retail partners to more accurately measure the impact of sustainable innovation.

Learn how Kimberly-Clark is using their vast reach to understand consumers at very local levels — and then marrying it with technology to meet consumer needs in new and more sustainable ways. 

Learn how beauty companies are evaluating the best use of generative AI across a broad range of use cases for advertising and marketing.

Spirits company Pernod Ricard named Colin Kavanagh to the role, which focuses on consumer-centric and digital transformation.

Kris Licht is taking on the role of CEO at Reckitt beginning October 1, replacing Nicandro Durante, who has held the position since October 2022.

Organic Valley is going direct-to-consumer in a new way through the launch of a branded merchandise store intended to support small family farms.

Celebrating its 20th year, the annual Consumer Goods Sales & Marketing Summit brings together retail and consumer goods leaders to share insights on the methods and practices for measuring success within the industry.

Mark Kirkham, SVP and CMO of PepsiCo's International Beverages business, discusses the evolution of data usage, particularly in partnerships with retailers.