Marketing Tactics

Nike is marrying its consumer feedback loop with its virtual ambitions through the launch of its first member-inspired virtual products. 

Claire Wyatt, vice president of business strategy and marketing science at Albertsons Media Collective, will be joining us at Analytics Unite for a discussion on building advanced analytics capabilities for retail media networks.

PepsiCo is preparing for a cookieless future with investments in its consumer video targeting. 

In this edited webinar transcript, Reckitt's Imteaz Ahamed and Sigmoid's Sundeep Kumar discuss how CPGs are setting up the parameters for display campaign optimization and leveraging tech to drive growth in the e-commerce space.

CGT sat down with Elizabeth Lafontaine, chief retail analyst at Retail Leader Pro, during Shoptalk to dig into some of the top tech trends that will impact consumer goods manufacturers and retailers.

CGT’s parent company EnsembleIQ has introduced two new groups — U.S. Grocery and Convenience and Retail Technology — that are combining the strengths of several of its brands to help power business growth across several industries.

The 9,200 World of Flight Shibuya store, located on Meiji Dori street by the Harajuku trade zone (one of the busiest retail destinations in Japan), opened this March. Take a look.

Skincare brand Clinique is expanding into the virtual world, rolling out a new digital retail concept, The Clinique Lab. Get the details.