Marketing Tactics

Learn how beauty companies are evaluating the best use of generative AI across a broad range of use cases for advertising and marketing.

Spirits company Pernod Ricard named Colin Kavanagh to the role, which focuses on consumer-centric and digital transformation.

Kris Licht is taking on the role of CEO at Reckitt beginning October 1, replacing Nicandro Durante, who has held the position since October 2022.

Organic Valley is going direct-to-consumer in a new way through the launch of a branded merchandise store intended to support small family farms.

Celebrating its 20th year, the annual Consumer Goods Sales & Marketing Summit brings together retail and consumer goods leaders to share insights on the methods and practices for measuring success within the industry.

Mark Kirkham, SVP and CMO of PepsiCo's International Beverages business, discusses the evolution of data usage, particularly in partnerships with retailers.

Learn some of the new ways PepsiCo is collecting data, how their partnerships are driving value well beyond brand awareness, and some of the technologies that are connecting the dots. 

The home appliance manufacturer is rolling out new app capabilities that will harness cloud technology and use generative AI to create personalized recipes.