Marketing Tactics

After a 12-year hiatus, a Facebook consumer movement forces the SURGE brand to return, now available exclusively on Amazon.com.

Some of the worlds largest global food and beverage companies strengthen their common commitments on responsible marketing to children with a new policy.

Newell Rubbermaid is 18 months in to a total marketing transformation that will unlock the potential of its more than 40 brands globally. In this exclusive interview, Chief Marketing and Insights Officer Richard Davies reveals how the company's investments in understanding a very diverse range of consumers will position Newell Rubbermaid as the preeminent consumer durables company in the world, and specifically accelerate its success in emerging markets

Digital Asset Management systems will become a must-have necessity for managing the ever-increasing volumes of digital assets that are proliferating across organizations.

M&M's brand celebrated the grand opening of its first M&M's World store in Asia -- M&M's World Shanghai -- on East Nanjing Road.

CGT Editor Ali Ackerman Orr gives you a sneak peek into the trends and topics discussed in this month's issue.

Nestl is celebrating the 200-year anniversary of the birth of Henri Nestl, the man who founded an infant cereal business that would grow into the world's biggest food and beverage company.

PepsiCo, Inc. strengthens its commitment to action on climate change by announcing new goals for phasing out equipment with HFCs, signing both the Ceres BICEP Climate Declaration and the Prince of Wales' Corporate Leaders Group Trillion Tonne Communique, and reporting progress on its energy efficiency initiatives.