Marketing Tactics

Learn how the CPG aims to seize the potential of genAI-fueled efficiencies without much of the messiness.

As Beard Club seeks to evolve from DTC darling to omnichannel stalwart, the company is bullish on the consumer insights diamonds it can mine in partnership with its newest customer: Target.

The company has introduced lighter-weight bottles for its sparkling beverages, part of its goal of creating a circular economy through packaging.

Estée Lauder is fostering the next generation of consumer goods professionals, hosting STEM-related events where local children and teens in Long Island, New York, get an inside look into the company’s science and technology efforts.

The Kraft Heinz Company is furthering its commitment to enterprise-wide innovation, promoting Alan Kleinerman to a new, global role.

Ambrey will be speaking at the “Transforming Insights Into Products and Experiences” session, joining Binu Varghese from SpartanNash, Murat Genc of Whirlpool Corporation, and Andy Walter of AJW-Advisory LLC.

Mars, Inc., is investing $70 million in manufacturing, opening a research and development innovation studio with a test kitchen, chocolate production facility, and packaging lab.

Learn how The Fresh Market transformed from reportedly “the worst company in America” to a thriving business with a highly engaged video commerce strategy.