In-Store Media

Nestle Brand Launches Integrated Marketing Campaign
To celebrate the nationwide launch, Haagen-Dazs Gelato will be featured in television, print and digital advertising as well as public relations, point of sale materials and a social media-driven consumer promotion.
Paramount Farms, Red Bull Awarded for Brand Brilliance
Paramount Farms, Red Bull, Chipotle and All State are the most influential and dynamic brand marketers in the U.S. marketplace today, according to the Brand Activation Association. Take an in-depth look at the winning ad campaigns that motivated consumer behavior, activated response and built brands better than the competition.

Pepsi Launches First New Bottle In 16 Years

The new bottle is the first iteration of the redesign of the full portfolio currently underway under the stewardship of PepsiCo's Chief Design Officer Mauro Porcini, with additional elements to be rolled out throughout the year.
Jones Group Appoints Chief Marketing Officer

The new CMO will spearhead global creative marketing and communications, including digital media strategy, brand development and creative.
Vaseline Innovation Enters New Category

A new spray lotion that moisturizes and absorbs in seconds will be available nationally in stores beginning March 2013.
Reckitt Benckiser Expands Consumer Network Deal

The deal brings five new brands, including Mucinex and Clearasil, to the EXPO platform to drive engagement and conversion.
Successful New Product Launch

Like a newborn baby, a successful launch needs close handholding: Inducing trial and driving repeat buys will need effective interaction with the consumer at every moment of truth.
Rubbermaid Leverages Insights to Create LunchBlox

Rubbermaid's new LunchBlox are built for the perfectly packed lunch for work or school.
CPG Companies Step Up Mobile Marketing

Consumer package goods companies are starting to get more innovative in using mobile applications, including rich media ads and QR codes, to have a more direct relationship with consumers. Find out the challenges these companies face when it comes to marketing budgets, and which are leading the way with mobile marketing.
Top 5 Ways to Engage Consumers with Social Media

Multi-award winning Producer and Digital Marketing Expert Van Vandegrift and his team in Hollywood have been behind some of the most successful online and in-store digital shopper marketing campaigns for major CG brands, including Hefty, Bisquick and Sunsweet. Here he counts down the top five ways to engage consumers with social media.

Nestle Brand Launches Integrated Marketing Campaign

Paramount Farms, Red Bull Awarded for Brand Brilliance

Pepsi Launches First New Bottle In 16 Years

Jones Group Appoints Chief Marketing Officer

Vaseline Innovation Enters New Category

Reckitt Benckiser Expands Consumer Network Deal

Successful New Product Launch

Rubbermaid Leverages Insights to Create LunchBlox

CPG Companies Step Up Mobile Marketing

Top 5 Ways to Engage Consumers with Social Media