Social Media

Consumers have the choice of either purchasing Marcal Small Steps directly from Alice.com, marcal.alice.com or Marcal Small Steps Facebook page.

Breathable Foods introduced its new AeroShot Pure Energy product to the marketplace with help from Affinnova.

As an extension of its successful open innovation program, the company seeks to connect with partners who have digital marketing technologies focusing on video, social, mobile and gaming.

StyleUnited, initially launched in beta with the promise of more enhancements in the coming months, features personal consultations, curated content and a peer community for tips and recommendations.

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

There is no doubt about it General Mills Corporation has entrepreneurial spirit when it comes to reaching consumers in new ways with new products. One of the company's recent new ventures, Gluten Freely, is the perfect example.

The global campaign will be supported by TV, print, digital and social marketing efforts throughout the Americas, Europe and Asia.

Lance Sandwich Crackers partners with The Mom on the Run lifestyle expert, Colleen Burns.