Social Media

Many companies use social media to build their brand, yet research indicates that they may also be able to monetize these channels. Online shoppers who interact with retailers on Facebook and Twitter are looking specifically for inside scoop on deals and want to stay up-to-date on products, according to new research. The study also highlights the popularity of group-buying sites and how smartphones influence social media.

Despite an explosion in consumer conversation technology, Americans have cut back substantially since 2008 on the opinions they share by word-of-mouth about companies and their offerings. Is the recession to blame?

The two companies are will continue to deliver family entertainment with the addition of five more movies to the Family Movie Night initiative in 2011.

In a commitment to sustainability and efforts to go greener, Garnier provides its first comprehensive solution for all personal care and beauty packaging waste.

The rise of social commerce gives mid-market companies a new opportunity to build a relationship directly with the shopper and manage the long tail of the supply chain more easily.These five success factors raise the odds of success.

Too many people think of social tools as only being for sales and marketing when in reality, there are valuable uses in the back office. Here are a handful of social tech concepts that are mandatory for every organization today.

Through this collaboration, Nine West will be able to bring the visions of these choice international trendsetters, artists and designers to consumers worldwide.

Crest and Oral-B have started a cross-country crusade, the "4X Cleaner Crusade," to educate people on how they can achieve better oral health.