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  • Is your Brand Ready?: Steven Skinner, Cognizant Business Consulting

    Skinner reveals what itwill take for manufacturers and retailers to effectively connect to the shopperof the future.

  • New Study: Facebook Trumps Traditional Media in Retail

    An audit of 100 national retailers tracks phenomenal growth of Facebook as a platform for branding and social promotions. Case in point: Retailers with 1 million or more likers averaged nearly 40 percent growth between mid-July and mid-September in 2010. Click here to learn more about this audit.

  • Irene, Indra Top Forbes Most Powerful Women List

    Watch out Oprah. Move over Lady Gaga. The leading ladies of the consumer goods industry are taking over Forbes list of The World's 100 Most Powerful Women.

  • Truvia Launches National Ad Campaign

    The third largest brand in the U.S. sugar substitute category, Truvia natural sweetener, introduces the new multi-million dollar "Sweetness Stories" print, television, digital and social media advertising campaign.

  • Chef Boyardee Opens Club Mum

    Chef Boyardee, a brand of ConAgra Foods, launches an easy-to-navigate online community for moms to share insider experiences, ideas and helpful hints about family mealtime and other popular topics.

  • What Price Reputation?

    This article analyzes 40 of the largest players in the consumer packaged goods world and how they have been able to build up enough reputation capital to become the world's most reputable industry in 2010.

  • eBay Launches Digital LookBook

    The world's largest online marketplace unveils the eBay Fashion LookBook -- its first ever shoppable, shareable digital style gallery.

  • Smirnoff Globalizes Nightlife

    Inan ambitious move set to break new ground in nightlife experiences, one of theworld's leading vodka brands unveils the "Smirnoff Nightlife ExchangeProject".
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