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Social Media

  • Unilever Taps Agency for Consumer Data Strategy

    Havas EHS is expected to enable Unilever brands to harness the power of consumer data to improve engagement with the right audience at the right time.

  • Kimberly-Clark Sets Digital Marketing Program Record

    A recent Huggies marketing program realized a whopping 56 percent click-through and 55 percent e-mail open rate, which drove 630,000 visitors to Huggies' site. Social referrals amplified the campaign reach by about 700 percent, proving that consumers today seek advice from friends and peers for product insights and deals, before making purchase decisions.

  • Walmart Debuts Food Subscription Service

    The new Goodies Co. box, created by @WalmartLabs, underscores Walmarts commitment to e-commerce and its use of social innovations to create new offerings for consumers.

  • OfficeMax Names Chief Marketing and Strategy Officer

    Kim Feil held marketing and business leadership positions of increasing responsibility at companies that include Walgreen Co., PepsiCo, Cadbury Schweppes, Information Resources Inc. and Sara Lee.

  • Halloween Sales to Hit Record High of $8B

    As consumers continue to relieve their pent-up demand that lingered from the recession, almost every Halloween category will benefit, with revenue for the decorations segment anticipated to grow the fastest.

  • Pinterest Beats Facebook on Shopping Engagement

    A new industry study finds that while Facebook and Pinterest each serve their online shopping communities with preferred shopping activities, Pinterest provides a better experience for shopping discovery, purchase consideration, and deeper engagement with retailer content.

  • Tides Colorful Campaign

    Throughout the regular season, the campaign will feature a series of documentary-style videos, a Facebook page, and other marketing channels including advertising and packaging.

  • Hungry Jack Taps Consumers for Recipes

    By simply looking to their pantry, consumers can get creative and explore the versatility of common staples.
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