Multi-award winning Producer and Digital Marketing Expert Van Vandegrift and his team in Hollywood have been behind some of the most successful online and in-store digital shopper marketing campaigns for major CG brands, including Hefty, Bisquick and Sunsweet. Here he counts down the top five ways to engage consumers with social media.
A truck covered with QR codes for several P&G products, including Bounty paper towel, Head & Shoulders shampoo and Iams dog food, will visit a dozen popular locations in the city throughout the month of June.
In this role, the new CMO is responsible for the LeapFrog brand and consumer experience globally, which includes consumer insights, product marketing, licensing, content development, marketing communications and public relations.
More than 200 consumer goods executives convened this week for the 2012 Consumer Goods Sales & Marketing Summit. Here's a behind the scenes look at the insights revealed on hot topics, like effective retail partnerships, brand penetration, social and mobile marketing, and more.
This transformational acquisition is expected to position Smart Balance as a leader in the gluten-free category, accelerate its growth rate, and further diversify its mix toward high-growth natural brands.
Created by Droga5 New York, the integrated campaign includes print, radio, out-of-home, digital and social media activations, and highlights the sophistication, multi-dimensionality, and depth of both Amstel Light's consumers and the beer itself.
For the first-time ever, every woman who uploads a photo will appear in a Dove ad, including online ads and a dynamic billboard in the world-renowned Times Square.
