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Social Media

  • A New Face for Coppertone

    Alison Sweeney, host of NBC's "The Biggest Loser" and mother of two, will help select finalists for the Facebook photo contest.
  • Amstel Light Savors Complexity

    Created by Droga5 New York, the integrated campaign includes print, radio, out-of-home, digital and social media activations, and highlights the sophistication, multi-dimensionality, and depth of both Amstel Light's consumers and the beer itself.
  • Dove Markets Real Women

    For the first-time ever, every woman who uploads a photo will appear in a Dove ad, including online ads and a dynamic billboard in the world-renowned Times Square.
  • Pepsi and Twitter Announce Global Partnership

    By partnering with Twitter, PepsiCo is providing fans exclusive content and engaging millions of people around the world through one of their key passion points music.
  • Kraft Brands Dominate Facebook in Global Markets

    Did you know that only 17 percent of Facebook members reside in the United States? That means that consumer goods brands must move their digital reach into global markets to capture the other 83 percent. Heres a look at which consumer goods brands already lead in Facebooks top 10 countries.
  • Campbell Soup Names Digital Marketing/Social Media Director

    Adam Kmiec will be responsible for leading a global digital marketing and social media strategy that encompasses both consumer-facing communications and corporate initiatives.
  • Van Vandegrift to Keynote 2012 CG Sales & Marketing Summit

    Multi-award-winning Hollywood Producer and digital marketing expert Van Vandegrift will headline the 2012 Consumer Goods Sales & Marketing and reveal how major brand owners are successfully executing online campaigns to win at the shelf.
  • Kellogg Makes Updates to Logo and Tagline

    Kellogg Company announces a refresh of its iconic, 106-year-old Kellogg's brand in the most significant update of its marquee identity in company history.
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