Retail Media

The company is partnering with the Spritz Society to launch a pickle-flavored cocktail.

While brands have made leaps when it comes to zero-party data capture, many have amassed significant data but don’t know how to activate it.

As he approaches his six-month anniversary of becoming president and CEO of the Consumer Brands Association, David Chavern is finding his background in digital media serving him well. 

In a marketplace that is replete with choices for buyers, gaining visibility among the right audience is crucial to driving brand awareness and sales, so it's important to determine which RMNs are a priority for the brand or category vs. which ones don't fit. 

Retail media networks are forcing new compliance, integration, and ROI considerations for IT teams.

Claire Wyatt, vice president of business strategy and marketing science at Albertsons Media Collective, will be joining us at Analytics Unite for a discussion on building advanced analytics capabilities for retail media networks.

PepsiCo is preparing for a cookieless future with investments in its consumer video targeting. 

In this edited webinar transcript, Reckitt's Imteaz Ahamed and Sigmoid's Sundeep Kumar discuss how CPGs are setting up the parameters for display campaign optimization and leveraging tech to drive growth in the e-commerce space.