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Packaging

  • L'Oreal Canada Boosts Content Creation with First 'Factory'

    L'Oreal Canada has opened its own Content Factory, a production studio open to all employees who want to create original content for their brands, instantly providing custom material for digital platforms.
  • Kellogg Debuts New Products

    Kellogg Company's U.S. brands will debut more that 40 new products in early 2016. Find out what hot trends the new items reflect.
  • Marketing on a Shoestring

    The TerraCycle business model was born from the idea that if you could find a way to make high-quality affordable consumer products from waste, you could create a business with two revenue streams. In other words,get paid to collect material, and get paid for the resulting product or recycled commodity you create from that material. With its business model in tact, but no ability to spend money on paid advertising, TerraCycle had to approach marketing in a unique way since the very early days. In this month's cover story, TerraCycle divulges its recipe for marketing success without a budget.
  • Gorton's Seafood Moves to Fewer Ingredients

    Seafood company Gorton's announces a commitment to simplify ingredients for all of the brand's items by the end of 2017. Find out how else the list of ingredients will change.
  • OREO Invites Fans to Personalize Packaging

    OREO Colorfilled allows shoppers to personalize OREO cookie wrappers this holiday season, supporting Mondelez International's Strategy to Grow E-Commerce Revenues to $1 billion by 2020.
  • Nestle Toll House Unveils 2015 Baking Season Trends

    Demographic trends such as an increase in multicultural families and smaller households are influencing how America bakes.
  • Birchbox Launches Its Own Makeup Brand

    Birchbox has added its first in-house makeup, expanding into product development with the launch of LOC (Love of Color). Find out what the company plans for its private label line.
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