Media Advertising

For the first time in company history, Mattel will roll out a new intellectual property, Monster High, across a number of diverse consumer products categories simultaneously at launch.

In order to promote a greater proximity and interactivity with its consumers and provide them with a complete experience of its brands and activities, Concha y Toro has developed the site www.conchaytorofans.com.

RITZ crackers, the brand that is Open for Fun, teams up withworld-renowned music artist Wyclef Jean to serve up all the ingredients forthis summer's ultimate block party experience.

The mastermind behind the "Campaign for Real Beauty" for Dove will now join Bacardi in September.

A whopping 76 percent of Benjamin Moore's total $15 million ad budget for 2010 is being dedicated to new media.

The new design and content seek to turn it into the No. 1 online resource for Latina moms.

The leading appliance brand reinvents itself by introducing consumer-researched new product lines with an emphasis on design.

Can you predict marketing ROI before spending a dime? Marketing Simulation technology can. Learn how this new technology is allowing CG companies to test and learn from an unlimited number of detailed "what if" scenarios -- even the ability to test new media.