Media Advertising

According to a new national survey, U.S. companies that use social media primarily to deepen customer loyalty spend almost twice as much on this emerging channel as competitors who use it for brand awareness, customer acquisition and other core marketing purposes.

The integrated campaign, created by Partners + Napier, features a mix of print, shopper marketing, word of mouth and digital components.

The noted breakfast leader introduces two hot cereal lines, improved instant oatmeal, partnership with noted fitness coach and new marketing campaign

The consumer goods giant gives an exclusive update on its Future Friendly initiative, which is making a big impact on consumer behavior.

The national advertising campaign of print, digital, and retailer programs began in May.

By: Somjit Amrit, VP & Global Head, CPG Industry Vertical, Wipro Technologies

An example of Unilever and Time Warner developing an innovative technology under the partnership is the new launch of the TIME iPad App.

The two companies decided to work together to create programming after hearing from families and advertisers who wanted more quality entertainment options.