Between June and July, Mondelez's promos got a 220 percent boost in awareness, and engagement went up 88 percent, according to Adweek, thanks to e-commerce-enabled ads.
While the results of Amazon's first ever Prime Day are hard to argue with 18% order increase over best Black Friday return and single day record for Prime signups more than a handful of customers felt cheated by the e-commerce giant's flash sale approach. See how the retailer disappointed shoppers.
Miller Lite is showcasing Latin music artists by extending the Conciertos Originales music series to Miami. The free-ticketed concert experience will feature J Alvarez and Chino y Nacho.
For the first time since becoming part of Mars Petcare in August 2014, IAMS Brand has released a new creative campaign with a long-form 75-second film that showcases the emotional connection between a boy and his dog growing up together.
KING'S HAWAIIAN partners with Donatella Arpaia, celebrity chef, acclaimed restaurateur and TV personality, to help everyday cooks create innovative and irresistible recipes using KING'S HAWAIIAN hot dog and hamburger buns.
