Media Advertising

In 2012, Dana Anderson was identified as one of the "100 Most Influential Women in Advertising" by Ad Age, and she was also the winner of the Ad Women of New York's "Changing the Game" award.

Some of the worlds largest global food and beverage companies strengthen their common commitments on responsible marketing to children with a new policy.

Nestl is celebrating the 200-year anniversary of the birth of Henri Nestl, the man who founded an infant cereal business that would grow into the world's biggest food and beverage company.

Newell Rubbermaid is 18 months in to a total marketing transformation that will unlock the potential of its more than 40 brands globally. In this exclusive interview, Chief Marketing and Insights Officer Richard Davies reveals how the company's investments in understanding a very diverse range of consumers will position Newell Rubbermaid as the preeminent consumer durables company in the world, and specifically accelerate its success in emerging markets

Over the past decade, the food buying habits of Hispanics have begun to mirror those of American consumers as a whole, and U.S. marketers must be aware of various emerging trends if they seek to effectively reach the increasingly influential Latino consumer segment

As the bacon category leader, Kraft Foods Group, Inc.'s billion-dollar Oscar Mayer brand does not need marketing gimmicks to keep consumers coming back for more of its beloved bacon products. But, its comfortable position is not stopping the brand from pursuing its passion to delight bacon aficionados and loyal consumers with one innovation after another.

CGT Editor Ali Ackerman Orr gives you a sneak peek into the trends and topics discussed in this month's issue.

The Share a Coke campaign will be supported through a nationwide advertising and marketing campaign.