Loyalty Marketing

More than120 online retailers have partnered with the fundraising program to donate apercentage of each purchase made to schools enrolled.

The Pepsi Refresh Project is an evolution of the Refresh Everything initiative Pepsi launched in 2009, which showed the brand as a catalyst for optimism.

The virtual sock drive via Facebook will determine the number of real socks donated to the United Way.

Starbucks thanks its customers for their $15 qualifying purchase with a limited time offer CD featuring Starbucks and (RED) exclusive tracks.

This includes a private online community composed of the Mountain Dew brand's most loyal fans, innovative uses of Twitter, YouTube, DEW labs, and more.

Catering to major shifts in consumer eating habits, the new Web site features more than 3,000 recipes and more than 500 new photos.

The online paperless service is already in effect at A&P, SuperFresh, Waldbaums and The Food Emporium stores.

A new sponsorship will lead to new ways to more deeply engage with the company's consumers.