The executive brings more than 20 years of media and marketing experience, spent working on behalf of some of the world's biggest and most successful brands, including ESPN, Allstate and Starcom.
The value of mobile retail marketing will reach $15 billion globally by 2012 as digital ad spendmoves to mobile and mobile coupons gain acceptance, according to a new report from Juniper Research. This is a growth of 50 percent over 2011.
PepsiCo announces the 10 start-up companies from across Europe that will make up PepsiCo10 a program designed to discover and support emerging technology companies.
New solutions are expected to enable Hallmarks marketing team to conduct more automated multi-step campaigns. Looking ahead, the enhancements also position the retail marketer on a trajectory to multiple layers of optimization
Groupon Rewards completes the company's suite of marketing services for local businesses, adding a retention solution to the existing customer acquisition and yield management offerings. ?
The Energizer Personal Care brand partners with three top social media influencers; each will play a unique role in relating to fans via social media outlets and networks.
