Skip to main content

Loyalty Marketing

  • Is Groupon Bad for Business?

    Do deal-a-day sites like Groupon really bring in bigger profits? The Retail Doctor Bob Phibbs says "no" based on numerous case studies from retailers who have lost money from investments in coupon sites.

  • Unilever Sustainable Living Plan Advances

    Unilever announces a partnership with Recyclebank to educate consumers on how they can take small actions to make a big difference in reducing waste and water use.

  • General Mills Offers Groupon Deals

    General Mills is the first large consumer products company to test the waters with the popular daily-deal Web site. Early results are promising.

  • Huggies MomInspired Launches Second Year

    Based on the remarkable success and feedback in 2010, Huggies has already expanded a global adaptation of the program.

  • Brands of the Year: M&M's, Target, Blue Moon

    A survey of 25,099 U.S. consumers reveals top brands in 46 categories -- from airlines and appliances to toothpaste and sweets. Heres a look at which consumer goods brands were recognized for having the best consumer sentiment in 2011.

  • Rise of Social Commerce: Lora Cecere, Altimeter Group

    The rise of social commerce gives mid-market companies a new opportunity to build a relationship directly with the shopper and manage the long tail of the supply chain more easily.These five success factors raise the odds of success.

  • The Biggest CPG Brand Hits of 2010

    In spite of ongoing economic and market challenges, the manufacturers of these brands showed their grit in 2010. They invested to understand the roles their products could play in helping consumers navigate difficult financial waters. And, they used that knowledge to develop and deliver powerful new products.

  • P&G Promotes Oral Health

    Crest and Oral-B have started a cross-country crusade, the "4X Cleaner Crusade," to educate people on how they can achieve better oral health.
X
This ad will auto-close in 10 seconds