Loyalty Marketing

In spite of ongoing economic and market challenges, the manufacturers of these brands showed their grit in 2010. They invested to understand the roles their products could play in helping consumers navigate difficult financial waters. And, they used that knowledge to develop and deliver powerful new products.

Crest and Oral-B have started a cross-country crusade, the "4X Cleaner Crusade," to educate people on how they can achieve better oral health.