Digital Marketing

Analytics is impacting the bottom line for brands and agencies alike.

A comparison chart of 26 leading companies providing solutions for the collection, analysis and distribution of critical business data.

​​​​​​​Deb Monahan officially joined GSK Consumer Healthcare in 2015 as part of the Novartis-GSK Joint Venture and has led the U.S. shopper insights capability at the company since then.

More than ever, brands must continually keep up with technology to stay close to consumers.

The mass merchant is giving another digital native, personal care brand an in-store presence by exclusively stocking Myro plant-based deodorants in refillable cases.

As private label penetration grows, national brands should consider unique loyalty-building programs

Reebok this week debuted a limited-edition "Crystal Coated" Club C sneaker that's up for grabs through a sweepstakes via an Amazon Alexa and Google Home skill.